In short

The Group Brand Strategy Lead at On drives our campaign creative briefing process, impacts our core brand strategy documents that guide the marketing org, and supports our head of campaign management and Group Creative Directors on ensuring the work that goes out into the world delivers on strategy.

This role is tasked with elevating our overall strategic output. That means evolving and improving how we brief, upleveling our research, and improving our overall process. Most importantly, it means leading a team of four brand strategists, developing their talents, and upleveling the output of the group.

Your Mission

  • Sharpen Our Briefs: Elevate the creative briefs we deliver, by setting the standard and guiding the team. That starts with cross-functional strategic planning, which means you need to understand our full range of touchpoints, and it requires you to also evolve how we do research ourselves and in partnership with other teams.
  • Deep passion for product and understanding our consumer is a must here.
  • Drive Campaign Excellence: Ensure the briefs we build lead to great creative work that delivers results, by partnering closely with our head of campaign management and our Group Creative Leads.
  • Refine the Brand: Partner with key stakeholders to improve core brand documents so that our brand is understood across the organization, globally.
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  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at brief writing, research, planning, collaboration and storytelling. You need to know how to inspire creative and unearth insights that can drive a marketing process. You also need to know how to develop talent - to help strategists within the org take the next steps on their journey.

You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

We’d love to hear from people with:

  • 7+ years of experience either brand or agency side in a strategy role.
  • Must have a minimum of 5 years in a managerial role, leading teams.
  • Multiple years of experience working on sportswear brand at a brand or agency side
  • A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience
  • Experience running a wide variety of marketing programs, campaigns, and launches that have successfully scaled globally and across channels
  • Curious personality who likes to challenge the status quo, has a drive to constantly improve and a passion for innovation: Staying up to date on new, innovative media activations, ideas, and platforms that would appeal to our target consumer
  • Strategic mind balanced with a hands on entrepreneurial approach
  • The confidence to think and act independently
  • An understanding of youth culture and mindset
  • A passion for the sportswear industry
  • Strong belief that most problems are actually opportunities
  • Good presentation skills, comfortable presenting to large groups
Three On colleagues eating lunch together

About the Team

You’re part of the brand strategy team at On, and will lead a team of four strategists, reporting into you. You will engage laterally across the organization with teams including corporate strategy, product strategy, and commercial strategy. And you will often partner with brand media, digital media, and retail teams to ensure our briefs deliver a connected journey across touch points.

We want you to bring an entrepreneurial spirit to your role and your work. Question the status-quo, but be ready to build the new, and bring your unique perspective into the conversation.

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A man sat at his laptop

Explorer

Explorer

Woman playing ping pong in the office

Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
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Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.