In short

We are seeking a dynamic and culturally astute Social Media Senior Specialist to lead our social media presence in Japan. This role will be instrumental in building brand awareness, fostering community engagement, and driving business growth through strategic and creative social media initiatives. The ideal candidate will have a deep understanding of the Japanese social media landscape, a passion for storytelling, and a proven track record of success in social media management.

Your Mission

  • Content Strategy & Creation: Develop and execute a comprehensive social media strategy for the Japanese market. Create engaging content, manage campaigns, and ensure cultural relevance. Maintain a content calendar and capture photo/video contents at events

  • Community Engagement: Build relationships with followers and influencers. Monitor trends and competitor activity to inform content strategy. Track brand sentiment using social listening tools

  • Influencer Partnerships: Identify and collaborate with relevant influencers and brand ambassadors to amplify brand reach and engagement. Develop and manage influencer partnerships, including contract negotiation, content creation, and campaign execution

  • Performance Analysis: Track and measure key social media metrics to evaluate effectiveness. Analyze data and insights to identify trends and opportunities for improvement. Generate regular reports on social media performance and provide actionable recommendations

  • Additional Responsibilities: Staying current on social media trends, collaborating across teams, managing the social media budget, and adhering to brand guidelines

Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • Minimum of 3-5 years of experience in social media management, preferably in the Japanese market
  • Deep understanding of the Japanese social media landscape, including cultural nuances and user behavior
  • Excellent written and verbal communication skills in Japanese and English.
  • Strong creative and analytical skills
  • Proven ability to develop and execute effective social media strategies.
  • Experience with social media analytics tools and reporting
  • Ability to work independently and as part of a team
  • Passion for the brand and its products
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About the Team

The successful candidate will have the opportunity to work with a dynamic and passionate team in a fast-paced and innovative environment.

This is a full-time position based in Yokohama, Japan.

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A man sat at his laptop

Explorer

Explorer

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Creativity at On starts with our Explorer Spirit, so in Marketing, we celebrate curiosity, vision and tenacity. Hey, we like to push the envelope.

Learn about our Spirits
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Peter

Global Marketing Lead, Zürich

We need people outside of the box from the beginning. And that's why I think marketing is a great place if you just feel creative… so you can really bring in those ideas and then drive the whole content forward that we're creating.
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What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.