In short

On has the ambition to become the leading Running brand. As Footwear Franchise Lead for the Running category, you will directly contribute to the definition and realization of that ambition. You will own the business strategy of a portfolio of Product Franchises with the goal to reach business objectives and/or to elevate the credibility of the brand in Running. You will closely collaborate with Product, Marketing, Commercial, and Athlete strategies to make sure we offer the best experiences to runners and to our retail partners

Your Mission

  • Drive Running Category Success:

  • Partner with Product, Marketing, Commercial, and Athlete strategies to define and execute the Running strategy, with the goal to become the leading Running brand

  • Achieve financial targets and provide regular progress updates.

  • Franchise Leadership and Growth:

  • Take ownership of a portfolio of Footwear Franchises linked to the Running category. (Franchises linked to Running: Cloudswift, Cloudrunner, Cloudsurfer, Cloudmonster, Cloudflow, Cloudboom)

  • Lead the development and execution of your franchises’ business plan to meet financial objectives, aligned with overall category goals.

  • Lead cross-functional collaboration:

  • Partner with Product Management to manage the product tree, maximizing consumers reach, ensuring efficiency and sustainable product lifecycles.

  • Partner with Marketing strategy to create inspiring narratives for Running and your franchises, resonating with consumers.

  • Partner with Commercial strategy to ensure optimal product assortments for diverse consumer needs and distribution channels.

  • Collaborate with regional merchandising teams to adapt franchise personality and distribution strategies regionally.

  • Collaborate with DTC (retail and digital) to provide exceptional experiences for runners exploring your franchises.

  • Partner with Athlete Strategy or Global Partnerships to amplify brand credibility and visibility within target communities.

  • Drive franchise business performance and communicate results and action plans to key stakeholders.

  • Support the product creation calendar and go-to-market strategy by leading process excellence, ensuring the team hits deadlines and targets for sales season.

  • Ensure effective communication and attention to detail by managing all key product documents and tools for product strategy pod.

  • Represent the brand at strategic key account prelines and sell-in

  • Collaborate with Apparel and Accessories teams to craft consumer-centric, head-to-toe product stories for each channel.

  • Cultivate strong relationships with relevant running communities to enhance brand cultural relevance.

Group of girls smiling
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera
  • Man and woman sat at desks talking
  • Open planned office with men and women sat on a a large curved sofa
  • Group of runners talking outside the office
  • A team of people sat on the steps with a view of mountains outside the office.
  • Two women smiling at each other in a meeting room with large curved windows
  • A group of people sat around a table looking at large design papers
  • 3 men sat around with laptops smiling at each other
  • a large group of runners holding an On flag smiling at the camera

Your story

  • 8+ years of experience in the field of brand, go to market or product management, ideally in the apparel & fashion, sporting goods or luxury industry, retail marketing experience is a plus
  • Very independent, driven by the ambition to continuously evolve the priorities of your role
  • Strong consumer understanding and ability to interpret insights against strategy
  • A thorough understanding of global Running market and consumer on sports and fashion products
  • Strong presentation and interpersonal skills, with the ability to influence and lead cross-functional teams
  • Strong analytical and planning skills.
  • Strong solution oriented and positive mindset.
  • Positive and organized work ethic, ability to organize teams and processes cross functionally.
  • Skill in MS Office applications (Outlook, Excel, PowerPoint, Word). quickly adapt to new systems.
  • Ability to travel both domestically and internationally as needed.
  • Excellent verbal and written communication skills in English
Three On colleagues eating lunch together

About the Team

As the Product Strategy Team, we are responsible for steering the strategy of On’s product categories as well as for managing product creation from start to finish. Our cross functional interaction with product, marketing and commercial is driven by a consumer-focused mindset to ensure we create industry leading products and franchises. The Running Team is a multicultural, passionate and highly collaborative group of individuals that leads the ambition for On to become the leading Running brand, focusing on innovation in performance and sustainability

See more
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A man laughing whilst on his laptop

Team

Team

People walking down a street in Yokohama.

We harness the power of the whole – combining the different skill sets, knowledge and points of view within our teams in search of sustainable, stylish and successful products.

Learn about our Spirits
A person speaking to the camera whilst gesturing with their hands.

Ruth Heenan

Product Manager, Zürich

Every single person on the team is actually involved from the start and everyone brings their ideas. We spend time playing around in our lab so that we can get quick ideas down and then test these with athletes or with the consumers.
Happy women smiling and chatting in the office

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.